WORDS
THAT WORK.
Copy that converts. Scripts that sell. Writing from someone with over a decade of doing it.
COPYWRITING
Strategy-first copy for brands that refuse to sound like everyone else. Every word earns its place — or it gets cut.
Explore serviceCOMMERCIAL
SCRIPTWRITING
Broadcast-ready scripts with a screenwriter's discipline. Hook fast, hold attention, drive the action — from brief to broadcast.
Explore service"The right word at the right moment changes everything."
SCREENWRITER'S
CRAFT. COMMERCIAL
RESULTS.
Howard Rapp started building tension in horror scripts and ended up applying the same discipline to copy and commercial work — because the fundamentals are identical. Hook first. Structure second. Payoff inevitable. Whether it's a landing page or a 30-second spot, the question never changes: what's the one thing this needs to say, and what's the fastest way to make it land?
SIMPLE. NO SURPRISES.
READY TO START?
Tell me what you're working on. I'll tell you exactly how to make it land.
COPYWRITING
Words that earn attention, build trust, and move people to act. Strategy before sentences — every time.
The best copy doesn't feel like copy. It feels like the reader's own thoughts — finally said out loud.
THE DELIVERABLES.
- Discovery questionnaire & brief review
- Tone & voice alignment before writing begins
- First draft within agreed timeline
- Revision rounds until you're satisfied
- Final deliverable in your preferred format
- Full rights transfer — it's yours, completely
Good copy is good thinking — made readable.
The screenwriter's discipline applies: structure before sentences, a clear reason the reader should care before a single persuasive word appears.
- Businesses launching or relaunching a website
- Brands with traffic that isn't converting
- Companies with good products and weak messaging
- Founders who know what they do but can't explain it simply
COMMERCIAL
SCRIPTWRITING
Broadcast-ready scripts for TV, radio, and video. Hook fast. Hold attention. Land the message. Drive the action.
A 30-second spot has one job: make the right person stop and listen. Structure is the only way to guarantee it.
THE DELIVERABLES.
- Creative brief review & audience alignment
- Multiple concept directions before full draft
- Precisely timed script (15 / 30 / 60 sec)
- Direction notes for talent & production
- Revision rounds until broadcast-ready
- Full rights transfer with final delivery
A 30-second spot is a scene — with a sell at the end.
Five festival laurels proved the craft travels. The instinct that builds dread in a horror script builds urgency in a commercial. Different format — identical discipline.
- Brands running TV or radio campaigns
- Companies investing in paid video on social or streaming
- Local businesses needing a polished broadcast presence
- Agencies that need a reliable script partner for client work
HOWARD
RAPP
Copywriter, commercial scriptwriter, and creative strategist based in Florida.
"The right word at the right moment changes everything — whether it's on a page, a screen, or a 30-second spot."
Howard Rapp started as a screenwriter — building tension, shaping characters, and constructing the kind of dread that follows you home. His debut feature One Killer Night earned five competition recognitions across the horror and indie festival circuit, including a Semi-Finalist placement at the Utah Film Festival and a Screenplay Finalist at the Miami Web Series Festival.
That discipline — the screenwriter's obsession with structure, hook, and momentum — turned out to be exactly what commercial writing requires. The same instinct that makes a scene unforgettable makes a headline impossible to skip. The same craft that lands a plot twist lands a call to action.
He's Florida-based and available for projects anywhere. The work is original, the revisions are included, and the goal is always the same — writing that does exactly what it's supposed to do.
CREDENTIALS & BACKGROUND.
LET'S TALK.
Tell me what you're working on. I'll tell you how I can help — and what it'll take to get it done right.
START A PROJECT
Fill out the form and I'll get back within 24 hours. Prefer email? contact@mail.howardrapp.com